Dog Walking with Erin Brand Design
Goals
This is a branding project to promote my dog walking service in the neighbourhood. I love dogs and exercise, so it's an excellent side hustle. I plan to use this branding on posters, social media posts, and on winter and summer hats to advertise as I walk.
Novelty
I wanted the brand to indicate to people that this service benefits the dogs as much as it benefits me! A true symbiotic relationship.
Brand Personality Traits
Friendly, gentle
Reliable
Whimsical, playful
Optimistic
Fresh
This logo uses a soft serif typeface to achieve the "reliable, yet friendly" aesthetic. The paws and feet are arranged in a soft checker pattern, indicating that the dog and the walker are synchronized and walk together.
This colour palette incorporates soft, warm tones to achieve the gentle energy of the brand. The pink and goldenrod add a touch of playfulness and whimsy, while the green and brown re representative of the earth that will be enjoyed on the walks. Brown and yellow are colours often seen on dogs.
This checker pattern brush acts as an extension of the logo. The pattern also alludes to racing and footprints, giving the brand a "go get 'em," exciting, whimsical style.
Mockups
